Social media has become an essential part for businesses and individuals throughout all professions. It can be an incredibly powerful outlet to share ideas, promote products and to connect to like-minded people. However like everything there are pitfalls and challenges in getting the most out of your profile and making it work for you. Keith Lewis, Zurich’s UK social media manager will explore social media and why you need to become a brighter brick in your professional or corporate wall. We’ll look at LinkedIn as a platform, how to use it in line with your business’ strategy, how to create an engaging profile and the types of content that tend to resonate with people.